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Title: | Life insurance advertisements on television: a study on quality of illustrations |
Authors: | Bansal, Gautam Taneja, Pawan |
Issue Date: | Aug-2005 |
Publisher: | Indian Journal of Marketing |
Series/Report no.: | Vol. XXXV;Issue 8 |
URI: | http://indianjournalofmarketing.com/index.php/ijom/article/view/34239 http://localhost:8080/xmlui/handle/1/945 |
ISSN: | 0973-8703 |
Appears in Collections: | Articles |
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